Marketing with Social Media

Duration: Offered as a 90 minute webinar or 2 days in class

Course Overview

Social media remains an evolving aspect of our daily lives in addition to being a part of our businesses. This course is designed for people who have some familiarity with social media already. Participants will learn to develop a social media marketing plan as a part of their overall marketing strategy, determine who should be on their team, and choose how they will measure what is taking place. In addition, we will explore some of the major social media sites and look at how specialty sites and social media management tools can take their social media marketing to the next level.

Learning Objectives

  • Describe the value of social media to your marketing plan
  • Create and launch a social media marketing plan
  • Select the right resources for a social media marketing team
  • Define how to use social media to build an internal community
  • Use metrics to measure the impact of a social media plan
  • Manage difficult social media situations
  • Describe features of some of the key social media sites, including Facebook, LinkedIn, and Twitter
  • Decide whether a blog adds value to a social media plan
  • Speak about specialty sites and social medial management tools
  • Stay on top of social media trends and adjust your plan as the online world evolves

Course Outline

1. Course Overview

2. Getting Started

  • What is Social Media?
  • Pre-Assignment Review

3. Understanding the Marketing Mix

  • The Five P’s and Social Media
  • Exercise Your Muscle

4. Developing a Social Media Plan

  • Things to Think About
  • Utilization Guidelines
  • Expanding Your Digital Presence
  • What’s the Value?

5. Building Your Social Media Team

  • Building the Team
  • The Community

6. Using Social Media to Build Internal Communities

  • Does it Mean Everyone is Online All the Time?
  • Make it Work

7. Analyzing Your Impact with Metrics

  • Useful Metrics
  • Understanding Metrics
  • Timing is Everything

8. Keeping on Top of the Trends

9. Damage Control

  • That’s Not Good!
  • Get Smart

10. Using Facebook

  • Getting Started
  • Building Your Community
  • Taking it Further

11. Using LinkedIn

  • LinkedIn Essentials
  • Setting Up Your Account
  • Getting Connected

12. Using Twitter

  • Tweeting
  • Making it Memorable
  • Using Lists

13. Building a Blog

  • Should I Be Blogging?
  • Blog Rules
  • Help People Find You
  • What Will I Write About?
  • Planning Your Blog
  • Vlogs and YouTube

14. Using Specialty Sites

15. Using Social Media Management Tools

16. Launching Your Plan

  • Pulling Everything Together
  • Preparing for Delivery or Upgrade

17. Personal Action Plan