Personal Brand – Maximizing Personal Impact

Duration: Offered as a 90 minute webinar or 2 days in class

Course Overview

Abigail Van Buren, the writer of Dear Abby, once said, “There are two kinds of people: those who come into a room with the attitude, ‘Here I am!’ and those who have the attitude, ‘There you are!’”

This course is an exploration about the type of impact we want to have in life and work. Participants will consider and define the influence that they can have on their life and work. They will also learn skills for success and how to create those circumstances.

Learning Objectives

  • Speak in terms of the impact and influence that you want to have in life and work
  • Understand your personal style in terms of your personal brand
  • Develop skill in areas like focus, concentration, and communication to support your brand
  • Build credibility and trust by living your brand
  • Take ownership of your image, both online and in person

Course Outline

1. Course Overview

2. Importance of a Personal Brand

  • What’s in a Brand?
  • Defining Success
  • Your Personal Brand

3. Your Brand Approach to Others

  • Brand Style Assessment
  • Results Tabulation
  • Debrief

4. Looking at the Outside

  • Dress for Success
  • Business Etiquette
  • How You Sound

5. Looking at the Inside

  • Developing Focus and Concentration
  • Developing Confidence
  • Confidence Builder
  • Making Connections

6. Setting Goals

  • What Do You Want?
  • Go For It!
  • Identifying Dreams and Setting Goals
  • Getting Some SPIRIT
  • Being Flexible and Resilient

7. Networking for Success

8. Communication Strategies

  • What is Said and What is Heard
  • Communication Situations
  • How Do You Rate Your Listening Ability?
  • Active Listening Skills

9. Building Your Credibility

10. Brand You

  • Defining Your Brand
  • Designing My Brand

11. Living Your Brand

  • Getting Started
  • Thinking Out Loud

12. Managing Your Social Media Presence

13. Having Influence

  • Persuasion Techniques
  • Negotiation Techniques
  • Expressing Your No

14. Dealing with Challenging People

  • Getting to the Heart of the Problem
  • The Three F’s
  • Types of Difficult People

15. Presentations and Meetings

  • Speak, by all Means!
  • Preparing for Meetings

16. Personal Action Plan